Sarabia-Panol, Z. (2006). Conference Papers – International Communication Association; 2006 Annual Meeting, 1-13. Retrieved March 3, 2008, from Academic Search Elite (EBSCO) database. (Document ID: 27204371).
Sarabia-Panol talks about the ethnic media in general and the great need for it, though she specifically looks at the Filipino-American ethnic media. Aside from informing their audience, ethnic media also gives minorities a voice, whereas mainstream media presents them in a “negative, stereotypical manner”. She believes that because mainstream media either portrays minorities inaccurately or neglects them completely, that ethnic media provides a much needed service to their communities.
Her main focus is Filipinas, a “Filipino-American monthly circulated in all 50 U.S. states”. She notes that, as a group, Filipino-Americans make up one of the largest Asian groups in the U.S., though they are continuously marginalized in American society.
Sarabia-Panol also briefly discusses immigration theory. She mentions Anglo conformity, melting pot, and cultural pluralism. The first theory, she says, is about ethnic media preventing assimilation. Immigrants need to rid themselves of their ethnic identity to become part of American society. The only difference between Anglo conformity and the melting pot theory is that the latter believes that immigrants can modify their ethnic identities to blend into and become part of society. Cultural pluralism is different from the two because, according to this theory, immigrants can retain their ethnic identity and still become full participants.
She describes the editorial mission of Filipinas as one that is meant to “perform both identity reinforcement as well as reconstruction/acculturation roles”. As a result of interviewing ten of the magazine’s content producers, Sarabia-Panol came to the conclusion that they view the magazine as a way for their consumers to maintain their ethnic identity. (Reviewed by Christina Semaan)
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